Free 13 point marketing check
- Who are your primary targets?
- How do you currently reach them?
- How can they access your product?
- What is your pricing policy?
- How often to you speak to your current customerbase?
- Do you send a regular e-newsletter?
- Have you picked up the phone today and randomly called a client for their happiness scale on their last impression with you?
- Does someone in your organization focus their efforts on getting more business and looking after your current customers?
- Do you have a marketing budget in place?
- Is it linked to a marketing strategy?
- When was the last time you tried something new and innovative in your business?
- Have you ever launched a new product?
- Do you run stories in the media when you have something extraordinary to tell?
Now that you have answered all these questions to talk a consultant at BusinessAgility about your results and get your first consultation FREE!
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- Is it something that is unique or different? What will make this/me unique? How can I stand out from the crowd?
- Something that is successful. The rags to riches story. Gives people hope.
- It’s a great story. Heartwarming. What’s the story behind the story? The story that builds it up your journey.
- Is it controversial? Does it go against the grain and is it a different opinion to others?
- Statistics. The media loves information and loves to paint the picture with statistics
- Commentary. Use your specialty to comment on what the media (on a global scale) has been discussing. Join with the media to provide them commentary. Jump on it NOW –Immediately.
- Leverage. Once you start with one media outlet talk to the others. Spread the message as fast as possible. Give them the angles.
- Start a conversation. Make yourself known to journalists who report in your areas. Let them know you are available to comment.
- The Underdog. Be number two, the media love to run stories that are coming from the underdog.
- The Leader. They also love a story from the leader as well.
- Humour. The media loves a great story, particularly when it’s quirky. If you have something that is funny, they will run it. I would quote my media friends as being some of the funniest people I know.
- Tug at the heart strings. A good story that is emotional will always attract some great coverage.
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What will grab you, that’s what sell their product?
How can you make a headline fit your story? Look around at what the media is turning out. What are their headlines? How are they grabbing your attention? It’s the same for you.
Always remember that just because you think it’s a story doesn’t mean others will. Most of all it needs to be newsworthy.
If you need to sit down and brainstorm, give us a call- 0447 445 489 or robert@businessagility.com.au.